Strategic Planning

In a nutshell, strategic planning determines where a company is going over the next year or more, how it is going to get there and how it will know if it got there or not. The focus of a strategic plan is usually on the entire business, while the focus of a business plan is usually on a particular product, service or program.
There are a wide variety of perspectives, models and approaches used in strategic planning. The way that a strategic plan is developed depends on the nature of the company’s leadership, culture of the company, complexity of the company’s environment, size of the company, expertise of planners, etc. For example, there are a variety of strategic planning models, including goals-based, issues-based, organic, scenario (some would assert that scenario planning is more a technique than model), etc. Goals-based planning is probably the most common and starts with focus on the organization’s mission (and vision and/or values), goals to work toward the mission, strategies to achieve the goals, and action planning (who will do what and by when). Issues-based strategic planning often starts by examining issues facing the organization, strategies to address those issues, and action plans. Organic strategic planning might start by articulating the organization’s vision and values and then action plans to achieve the vision while adhering to those values. Some planners prefer a particular approach to planning, e.g., appreciative inquiry. Some plans are scoped to one year, many to three years, and some to five to ten years into the future. Some plans include only top-level information and no action plans. Some plans are five to eight pages long, while others can be considerably longer.
So don’t be left behind. Contact Assistants in India to know more about effective strategic planning and how to implement those plans, regardless of the size of your business.


