Contingency Planning
A Contingency plan is a plan devised for a specific situation when things could go wrong. This kind of plan is often devised by governments or businesses who want to be prepared for anything that could go wrong. They are sometimes known as “Back-up plans”, “Worst-case scenario plans” or “Plan B”. Contingency plans include specific strategies and actions to deal with specific scenarios resulting in a particular problem, emergency or state of affairs. They also include a monitoring process and “triggers” for initiating planned actions. They are required to help governments, businesses or individuals to recover from serious incidents in the minimum time with minimum cost and disruption.
Companies and government contingency plans need to include planning for marketing to gain stakeholder support and understanding. Stakeholders need to be kept informed of the reasons for any changes, the vision of the end result and the proposed plan for getting there. The level of stakeholders’ importance and influence should be considered when determining the amount of marketing required, the timescales for implementation and completion, and the overall effectiveness of the plan. If time permits, input and consultation from the most influential stakeholders should be incorporated into the building of any contingency plan as without acceptance from these people any plan will at best encounter limited success.
One example would be the Business Continuity Planning. This is an interdisciplinary concept used to create and validate a practiced logistical plan on how an organization will recover and restore partially or completely from an interrupted critical events. This is also a plan working out how to stay in business in the event of disaster. Incidents include local incidents like building fires, regional incidents like earthquakes, or national incidents like pandemic illnesses.
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